Akshay Kumar’s Holiday took a slow start at Cinepark Valsad (multiplex) on Friday, but managed to pick up towards the end of the day. The film has taken the 3rd highest opening for 2014, behind Jai Ho and Gunday.
Film exhibitor Prashant Solanki says “Holiday opened with average occupancy in the morning as compared to what is expected out of an Akshay Kumar film. But with positive word-of-mouth the film picked up for the noon/evening shows and a huge jump in the night to end the day on a high”
“Holiday will do well over the weekend and will be steady on weekdays as well as IPL and vacations are over. Holiday could have taken a much better start if the first promo was cut better. It didn’t create any excitement, which meant that the film relied on word-of-mouth publicity. The audience is liking the film, so it still has a chance of crossing the 100 crore mark”
Quick comparison between the Top 3 grossers of 2014 (first day)
- Jai Ho – Rs 1,91,984 – Footfalls 2369 – Average ticket price Rs 81
- Gunday – Rs 1,89,184 – Footfalls 2568 – Average ticket price Rs 74.7
- Holiday – Rs 1,38,336 – Footfalls 1785 – Average ticket price Rs 77.5
Comparison between first day collections of Akshay Kumar films at Cinepark Valsad.
- Special 26 – Rs 26,568 – Footfalls 394 – Average ticket price Rs 67.3
- Boss – Rs 97,096 – Footfalls 1557 – Average ticket price Rs 62.3
- Rowdy Rathore – Rs 2,34,536 – Footfalls 3306 – Average ticket price Rs 71
- Khiladi 786 – Rs 1,10,832 – Footfalls 1682 – Average ticket price Rs 65.9
- Once Upon A Time In Mumbaai Dobaara – Rs 1,72,672 – Footfalls 2155 – Average ticket price Rs 80.1
- Holiday – Rs 1,38,336 – Footfalls 1785 – Average ticket price Rs 77.5
Note: The above collections are from a single multiplex where Holiday – A Soldier Is Never Off Duty released on 3 screens and 12 shows.
Update: With collections from other centres pouring in, Holiday looks set to post a total of around 10-11 crore on its opening day. Saturday will be crucial if the film has to recover its costs.