Tag - Yashraj Films

A lot of readers have requested us to share this article from TIMES OF INDIA.  ’Dummies guide to the Ajay-YRF legal battle’. Choosing what movie to watch where is usually not a very complicated choice, usually made while flipping through the cinema listings page and seeing which theatre or multiplex is screening which movie. But what those lists will say this Diwali is not as easy a choice, at least not for the people who decide what their theatres will run, caught as they are in a somewhat unprecedented situation. The logic of which movie is screened where is fundamentally not very dissimilar from the logic of which movie you watch. You have options, a first impression, word of mouth, the star cast, etc, and choose to put your money to go and watch one movie ahead of another when you have multiple options in hand. The theatre/multiplex owner’s logic is not very different. He assesses your interest level in turning out to watch a film and opts to run it in his theatre ahead of another, hoping for good business.