What’s the response to the trailer of Akshay Kumar’s Baby?

Question: What’s the response like to the trailer of Akshay Kumar’s Baby? The film has been trending non-stop on social media websites, will it make a difference to the opening? – Sudhir

Answer: The trailer of Baby has been received well. It has already garnered a good number of views on Youtube and the general public has liked the trailer. Neeraj Pandey films have never disappointed, so expectations of a quality film are high.

Having said that, the buzz on Twitter or social media websites only helps in creating a perception that a film is highly-anticipated. Most within the trade are well aware of the fact that the film has no buyers for Rs 50 crore, which is what the makers are trying to sell it for. The best price that is being offered is Rs 39 cr for the theatrical rights.

Also, there are two factors that could go against the film. One, the industry is shaken after a disastrous November and a poor 2014 as a whole. Even big films like Jai Ho, Happy New Year, Holiday and Bang Bang haven’t performed as per trade expectations. Kick wasn’t hugely profitable either, considering the high prices that it was sold for. Investors are unwilling to shell out big money and are generally playing it safe. The second reason is the title. Baby is not a mass-appealing title, which could affect its collections at mass centres where Akshay Kumar films open well.

The average distributors share of Akshay Kumar’s last 4 or 5 films have been around 30-40 cr, which is what is being offered to Baby. At the same time, the cost of production and actor fees of Baby is much higher than 40 cr, which is why the makers want a higher price.

Advertisements

49 Comments

  • I think trade was stupid to expect films like bb,hny,kick etc to earn 250cr+ bcz such figures r nt easy to happen every yr.kick,hny,bb appear as underperformance only bcz of sky high price at which they were sold to distributors.I mean in wb kick was sold at d price of d3 so that means wb distributors would hv earned profit only if kick would hv earned on d same level as d3 which is unrealistic expectations.

    so trade is to blamed for buying these films at such unrealistic prices

  • 2nd reason is not a justified one… akki is the 2nd best for masses…for them name of akshay is bigger than the name of movie..
    baby is the best chance for akshay to regain his super-stardom…

  • There is something really fishy about trend of Baby on Twitter. It looks like the producers are sponsoring the trend to keep it in news.

    Trailer is good.. but lets be honest.. Akki films have always under performed. Now his films are saying 75 cr first 4 day weekend, when Akki’s best single day collect is 18 cr for Rowdy Rathore Sunday.. For OUATIMD they said 200 cr, for Boss they said 150, for Holiday they said 175. How much did those films collect???

    Dont forget Special 26 also got same kinda response to trailer and opening was lower than ABCD.

  • There is stark contrast between january releases !! On one side there is content rich superb baby and on the other hand there is faltu B-GRADE flop tevar!!
    Baby rockin on 23 jan!

  • Really want Baby to cross Rowdy Rathore. That atrocious movie shouldn’t be Akki’s biggest hit. Want to see Neeraj Pandey in the list of star directors.

  • The buzz for Baby is great when compared to Akshay’s previous movies.Holiday was a superb movie but due to average trailer and lack of chartbuster songs the opening wasn’t up to the mark.But that won’t be the case with Baby.It would take a good opening since the trailer has been appreciated and the film had been trending on twitter.Overall it could be a landmark film for Akshay’s career and could bring him in the big league

  • Nothing great abt the trailr but considrng akkiz standrd itz gud(his running scence very annoyin)
    i think non-masala is wat internet using audience apprectng abt baby
    masses vl turn there heads against baby

  • akshay has superstardom! lol what a great joke hhahahahahaha…. even varun dhawan films open better than akshay kumar films.

  • I think the distrbitors got carried away by the superb performance and steep increase business of films in last 3yrs that made them think that d big films of 2014 will earn even better than 2013,200cr club will bcm d new 100cr club and 300cr club will also b opened easily.so they bought the big films fr unrealistic prices as a result even though except jai ho all of them became hit but all the biggies appeared tp hv underperformed.

    but on d other hand trade hd realistic expectations from low budget and medium budget films as a result films like queen,yaariyan,villain,2 statea,humpty appeared to hv overperformed and gunday,mardaani,heropanti,mth,htp,ragini mms2 appeared to hv performed on expectation level.

    so I request the trade to stop behaving childishly,hv patience and start hving realistic expectations from the big films also.it took 4 yrs to break 3I records despite release of so many big hits in that period so it wont b a sleepwalk into 300cr,350cr club

  • Baby will not earn 25% of what PK will earn. Even Tever looks promising. You cannt make people pay to watch a lot of walking. they are trying to fool people. Tever looks entertaining stuff, trailer was superb. Manoj Bajpai rocks!

  • Why the people expect 250 or 300 or 500 crs for every movie releasing these days? If a movie collects 250 crs then everyone predicts more for the next big release.. When hahk did approx 70 crs in 1994, then had anyone predicted more than 70 crs for the likes of rangeela, ddlg,karan arjun etc? When ddlg collected aprox 61 crs in 1995 then had any trade expert predicted more than ddlg for the likes of raja hindustani or border or coolie no.1? But these days everyone seems crazy for numbers.. Even before the movie releases just by watching the poster or trailor of a big movie people start predicting 250 or 300 crs.. And in reality these predicted numbers rarely becomes true.. I still think if a movie collects 150 crs then its a big amount for me and the movie has done well at the boxoffice..

  • Agree with @Arjun Kapoor
    In 2013 we had highly anticipated films like Dhoom 3 and Krrish 3..and Chennai express though was’nt anticipated did very well due to its content.
    Trade started to dream big after huge success of these films..but in 2014 neither we had Franchise films neither that good content big film…Result is in front of us.
    I said before the start of 2014,that only and only PK stands a chance to break D3’s record and that too because it is directed by Raju Hirani…

    Even I can say that no film in 2015 (only PRDP stands a chance of beating d3’s record) will break D3’s record..

  • I want BABY to open around 15-16crs mark and let the content do the talking..
    Special 26 was’nt promoted well..i think BABY will be,they are giving ads on youtube and other bollywood sites..and even on indicine..

    @Suniel: There’s nothing fishy about the trend of BABY on twitter..producers have nothing to do with that..Akki fans have never been excited for a film as they are this time..everyone wants a good film,thats it.
    ANd for that reason every superstar’s film underperforms..SRK fans did’nt wanted anything less than 300 for HNY,Sallu fans wanted 250crs for jai ho,300 for KICK..HR fans wanted 250crs for BB.!!!
    Every fan base have tremendous expectations these days..so it will wrong to point on akki fans!

  • Baby is bound to be Akshay Kumar’s biggest opener..single screens may not be huge as rowdy rathore but multiplexes surely will be better than that film..with a huge release size and comparatively higher ticket prices,baby should cross 15 crore on its first day

  • It looks good but I wont read to much into social trends as its clear to everyone that our Chameleon Master kshitij srivastava is increasingly inconspicuously absent nowadays from Indicine which could mean either one of 2 things:- 1- he is hibernating in Jaaduland or 2- hes busy on social media manipulating the facts….

  • AJ also had good social trends but end result was less than satisfactory so lets wait n see before predicting 100 cr for Baby or another 60 cr hit for 60cr club superstar…!

  • baby will open well both at multiplexes and single screens it has a patriotic theme which is the main positive point for the movie … I urge producers to promote it aggressively

  • Baby is not an all out entertainer, so don’t expect huge numbers like record opening and lifetime 100 etc.,

    It is a niche films and will interest to only a particular group of movie goers and hard core akshay fans.

    Also, Akshay don’t go all out promoting or marketing his movies.

    However, on the positive side for Akshay, he does 3-4 movies a year and get an avg of 60-70 cr per film, that makes 180 to 200 cr annual collections of Akshay’s movie, which is pretty good, considering zero promotions and low budget of movies. He is a very much bankable star for producers and no wonder he keeps on getting more films.

  • @babaji good joke prdp break d3 record,this kinda film might work in 90’s but not now example hr starer MPKDH. And pk looks go as talash way, 65cr weekned is uphill task for pk. I prefer rohit shetty next with srk can break the record of d3, raees may surprise. Bajrani bhaijaan n Fan also looks promising.

  • @babaji

    You say that only PK this year can break D3’s record because it is directed by Raju Hirani.

    Fair enough. Then going by your logic Raju’s next movie starring RK should break D3/PK’s record.

    And looking at akki’s fading star power, he should be the first to fall at the feet of Raju to cast him as RK’s father or even in a miniscule role of a random ramu kaka

  • @others

    Lets make the predictions of PK realistically!

    To earn 300 cr isn’t a cakewalk. For that to happen the movie should gross close to 80 cr in the second week (after a 170+ cr first week)…so it requires a combination of star power (for the opening) and amazing universal script (for it to sustain with positive wom).

    PK incidentally has both but the one thing which can go against it is the suspense around the story. If people don’t find it good then such news will spread like wildfire and affect the collections. A bumper/historic opening is guaranteed but 300 cr depends on the wom also.

    With regards to baby, the film will do either 60 cr or double at max….that’s the range of akki….he ain’t getting anywhere close to that 200 cr club (that too worldwide) atleast not in this birth.

  • Thanks @Indicine, for the clarification.
    Akki is king of 60 cr and distributors wont buy his movies more than 30-40 cr so the result will be another 60 cr movie.
    Social Media? loolz, BB and AJ were getting earth shattering response on social media and we have seen the result.
    Please Akkinas take my advice and stop saying 100 cr and 150 cr.

Leave a Comment