What’s the maximum a big film can collect on a single day?

Question: What’s the maximum a big film can collect on a single day if it gets 100% occupancy? – Sridhar

Answer: The current maximum market capacity is somewhere around 55 – 60 crore i.e if a film gets 100% occupancy for all shows, and at all centres where it has released, then the all-India net business could go well over 55 crore on a single day.

This is only going to increase over the next few years as more multiplexes open across the country. The current ratio of multiplex and single-screen business is 67 : 33 for big mass entertainers, the multiplex share will go higher as the screen-count gradually increases. The other key factor is the ticket price, which is increased during festive periods like Eid, Diwali and Christmas.

The average all-India occupancy of Happy New Year on its opening day was around 80-85%. The film collected Rs 44.97 crore, which includes business of 2.25 crore from Tamil and Telugu versions.

Note: The multiplex and single screen business ratio differs for each film, depending on the genre and target audience. A mass-entertainer like Kick will bring in huge audience at single-screens, while a film like Queen will generate more than 90% of its business from multiplexes.

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