We must focus on 1000 crore mark: Karan Johar

Karan JoharFilmmaker Karan Johar, co-chairman of the FICCI Frames 2013, says the focus on the Rs.100 crore benchmark, is limiting the growth and content of Bollywood films at a time when the aim must be to mint Rs.1,000 crore from one film.

“Rs.100 crore is restricting the limits of our self. We must add one more zero the Rs.100 crore films and take it to the next level. Rs.100 crore is limiting the growth and content (of films). The possibilities are endless, and we must focus on Rs.1000 crore mark instead,” Karan said here.

“In next five years, we will be in a position… it might sound aspirational, but there is a possibility that we may have achieved all that,” added the filmmaker.

He spoke Monday at a press conference of FICCI Frames 2013 — an entertainment and business summit of the Federation of Indian Chambers of Commerce and Industry (FICCI) starting Wednesday in Mumbai.

The theme of the conclave this year is – “A Tryst Destiny: Engaging a Billion Consumers”.

It will serve as a platform for dialogues between thought leaders, studio heads and academics, who will talk on a range of topics like digitisation, censorship, marketing, exhibition, distribution, the future of content consumption in an era progressively getting defined by the digital media, innovation and planning required in various policy issues within TV, cinema, animation and gaming.

Talking about the state of theatres in the country, Uday Shankar, who heads FICCI Media and Entertainment Committee, said: “The number of theatres in our country is very few and the films releasing is more. We need to have more theatres for screening.”

Adding to this, Karan said: “Hollywood is a much bigger market. It has six to seven films releasing on a Friday. Here, if more than one film releases, it is considered as a war. There is so much made out of two films released in a single day.”

The FICCI Frames this year will especially tackle issues related to censorship.

One of FICCI’s Policy Representation on the media and entertainment industry mentions that “the Cinematograph Act needs to be urgently amended, so that there are no impediments to its screening once the censor board passes a film”.

“There is a special emphasis on the Cinematograph Act this year, especially with regard to what happened to ‘Vishwaroopam’ (which was banned in Tamil Nadu after being passed by the Central Board of Film Certification).”

“This needs an immediate attention. We believe that the censorship should be the final authority on a film’s release. Censorship on satellite has already been tackled,” said Karan.

FICCI Frames 2013 will be held March 12-14 at Hotel Renaissance in Mumbai.

IANS

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35 Comments

  • @remotecontrol You right bro, Big B, Aamir, Salman, Ajay etc etc are all envious of SRKs success. I suppose in your little mind the jealousy is all one way so no point in trying to discuss each and every one sided point in your aforementioned extract from ‘I Love SRK’ biography.
    Lets just agree to disagree that SRK has a perfect image and for arguements sake If I was to slap you today then tomorrow I will turn around to the judge and say:
    “Your honour, this recycled third rate plastic ‘remotecontrol’ yesterday wrote some slanderish remarks about Aamir Khan and I believed he deserved a backhander from me. Your honour you can read his article and refer to his belief that when Shirsih Kunder made some derogatory remarks about SRK then ‘remotecontrol’ believed SRK was right to slap him. Your honour I think you would agree with me that what one preaches then he should follow his own advice rigourously too. Please drop all charges against me and tell ‘remotecontrol’ to man up like Kunder and admit his mistake in provoking me with his comments.”
    On that note I hope we can agree that what goes around come around.

  • @vipin : forgot Guddu, Oh darling yeh hai India, Zaamana Deewana, Asoka, English Babu Desi Mem, Paheli, Billu Barber?? Now u will come up with salman flops but we never claim false records like u n ur idol.

  • @ navin your so called arguments hold no water
    cause they are utter rubbish
    srk didnt slap kunder because of his remarks
    he slapped him because of his disrespectful act in the after award function
    and sanjay dutt was an eye witness
    even shiresh kunder apologised so why are you making big deal
    ot of this you should use your mind not
    believe whatever you hear or read and repeat that like a parrot

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