The trend started with the super-duper success of Munni Badnaam Hui in the 2010 blockbuster Dabangg. The craze continued when Katrina Kaif’s Sheila Ki Jawani completely outshined the movie itself.
Now, almost very film has one item song – big or small, with established megastars or unknown newcomers – it doesn’t really matter. Infact, there was a huge controversy surrounding the recently released Tezz, as the director felt Mallika Sherawat’s Laila didn’t fit into the movie, but the producers were adamant and finally had their way when the song was included in the final print.
Frankly, we believe, good films don’t need these item numbers to bring in the audience. Take Kahaani for example, the biggest ROI hit of the year without the presence of a big male superstar, managed to gross more than 100 crores worldwide.
Having said that, a good item song featuring a top actress like Katrina Kaif, does make a huge impact.
So then, which is your favorite item song in the last couple of years? Vote now!
You can watch the numbers following the below links