The trade had huge expectations from Veer and as of today, the Salman Khan starrer directed by Anil Sharma has managed to live upto it.
As we all know by now, business at multiplexes all over India was on the lower side (30-40%) right from Day 1 (Friday). Monday witnessed a further crash and the film has been rejected at the plexes. Collections down south are disastrous, business in two key centers in Karnataka – Bangalore and Mangalore – is way below expectations.
But what’s heartening is the fact that, the target audience of Veer, have taken to the film big time. Business at B and C centers in India is strong and the trending is pretty good.
Collections were strong on Friday, followed by a minor dip on Saturday, picked up again with Sunday recording the best collections for the weekend. Weekdays were always going to be crucial and the film has sustained well – Monday witnessed an expected dip in collections, but business on Republic day (Tuesday) was record breaking, similar to the boost that Wanted received on its first Monday.
Below are the day to day collections of Veer
- Friday – 7 crores
- Saturday – 6 crores
- Sunday – 7.5 to 8 crores
- Monday – 3 crores
- Tuesday – 6.5 crores
5 day total – approx 31 crores.
Week 1 is expected to be somewhere between 34 – 36 crores.
What remains to be seen in the next few days
- Can Veer sustain and match its Monday collections during the remaining two weekdays i.e today and tomorrow?
- Will the release of Rann and Ishqiya affect its collections? Unlikely to, since both releases this week are targeted mainly at the multiplex audience.