Toilet Ek Prem Katha recorded excellent collections in its first weekend. It was only the third Hindi film this year, after Raees, Tubelight and Jolly LLB 2, to collect more than 50 crore in its first 3-day weekend at the box office.
The trend was extraordinary through the weekend and even though the first day collections were lower than Shah Rukh Khan’s Jab Harry Met Sejal, the weekend collections are 20% higher. In fact, ‘Toilet Ek Prem Katha’ will smash the lifetime business of ‘Jab Harry Met Sejal’ in just 4 days, as the film has held-on well on Monday which is a partial holiday for Krishna Janmashtami.
The weekend collections of Akshay’s last five films are as follows:
- Airlift – 44.3 crore
- Housefull 3 – 53.31 crore
- Rustom – 50.42 crore
- Jolly LLB 2 – 50.46 crore
- Toilet Ek Prem Katha – 51.45 crore
Most of his films have been averaging out at around the 50 crore range over the weekend, which is very good. Unless there’s a major crash on Wednesday, the first weekend business makes the film a winner at the box office. It has the big holiday for Independence Day coming up on Tuesday and even though the word-of-mouth isn’t excellent, the general perception around the film is positive which should ensure high ticket sales on Tuesday.
Box office aside, ‘Toilet Ek Prem Katha’ is one of the few films this year that has ensured big crowds at multiplexes on a Sunday and credit should go to Akshay Kumar for taking a small film like this to the level that it has reached over the weekend. Clearly, his Saturday-Sunday audience is increasing with every release.
‘Toilet Ek Prem Katha’ is now looking at 5-day extended weekend business of close to 80 crore. The test will come on Wednesday, when ticket prices drop to normal weekday levels. If the film manages to hold above the 5 crore mark, it’ll go on to be a major winner at the box office.
For now though, the trade has a reason to celebrate after a long time. A film has emerged a success after back to back failures, with the only exception being Mubarakan.
A bit of history: It was during the exact same period in 2013 when Shah Rukh Khan decided to clash his big release ‘Chennai Express’ with ‘Once Upon A Time In Mumbai Dobaara’. He got the weekend and decimated one of Akshay’s most awaited films. 4 years later, we have the exact same situation, but the opposite result. It’s Akshay Kumar this time around who decided to take on the already announced ‘Jab Harry Met Sejal’. He got the bigger weekend for himself, didn’t even have to compete and his film is now reaping the benefits of an open week.
A quick note on IndicineLBO: We are sticking to the same prediction of 120 crore which we made before the release of the film. It remains unchanged.