Toilet Ek Prem Katha Box Office Prediction

‘Toilet: Ek Prem Katha’ is the big release this week and it comes at a time when the industry is yet to recover from the biggest shock of the year in ‘Jab Harry Met Sejal’.

In the last 3-4 months, barring small non-star films like ‘Hindi Medium’ and ‘Lipstick Under My Burkha’, the only commercial film with a starcast that has sustained well is ‘Mubarakan’. All other films have been rejected, most haven’t even opened well.

Will ‘Toilet: Ek Prem Katha’ be the film that gives the industry something to smile about?

Factors in favour of Toilet Ek Prem Katha:

  • Trailer: Right from the time the trailer was first released, ‘Toilet: Ek Prem Katha’ looked promising. Movies with ‘desi’ look and feel are working at the box office and ‘Toilet: EPK’ USP was going to be its simple light-hearted story with a social message.
  • Akshay Kumar: He’s been in top form in the last 2 years. The audience except good films out of him, the multiplex audience is back in theatres to watch his films too and he’s delivered back-to-back successful films in the form of ‘Airlift’, ‘Housefull 3’, ‘Rustom’ and ‘Jolly LLB 2’ earlier this year. All films were 100 crore grossers.
  • Swacch Bharat Abhiyan: ‘Toilet Ek Prem Katha’ hopes to raise awareness around Prime Minister Narendra Modi’s Swacch Bharat Abhiyan. The story is about the importance of toilets inside households. If the film does indeed turn out to be well made and gets tax exemption, it could do well in the interiors of India.
  • Lack of competition: SRK’s Jab Harry Met Sejal was expected to dent the business of ‘Toilet:EPK’, but the film has faced outright rejection in its first week itself. ‘Mubarakan’ is performing well, but at lower levels. So the Akshay Kumar starrer has two open weeks at the box office, enough time to become a big grosser.

Factors against Toilet Ek Prem Katha:

  • Akshay’s Day 1 struggle: Back in the mid-2000s, Akshay films used to get those big initials at the box office, but that hasn’t been the case this decade. ‘Housefull 3’ didn’t get a strong initial, but ‘Rustom’ did. Post ‘Rustom’, there was hope that ‘Jolly LLB 2’ would open above the 15 crore mark, but it fell well short. The advance booking for ‘Toilet: Ek Prem Katha’ is significantly lower than the SRK film last week.
  • The Director: Shree Narayan Singh last directed the 2012 film ‘Yeh Jo Mohabbat Hai’ which noone watched. His directorial skills will decide the fate of a very important film for the industry.

IndicineFBO: We are going with 13 crore as the opening day prediction for Akshay Kumar’s Toilet Ek Prem Katha. The film is unlikely to get a big initial on Friday morning, but should grow as the day progresses.

MovieDay 1OfficialBuzzDate
Simran2.6-115 Sep
Lucknow Central1.8-115 Sep
Bhoomi3.5-222 Sep
Haseena Parkar1.0-122 Sep
Judwaa 215.5-828 Sep
Ok Jaanu5.64.08213 Jan
Kaabil*11.510.43525 Jan
Raees*21.520.42925 Jan
Jolly LLB 214.2513.2610 Feb
Rangoon6.35.0224 Feb
Commando 24.04.2523 Feb
Badrinath Ki
11.612.25710 Mar
Phillauri4.04.02224 Mar
Begum Jaan3.13.94314 Apr
Noor2.21.54121 Apr
Baahubali 233411028 Apr
Sarkar 33.02.0212 May
Meri Pyaari Bindu2.71.75212 May
Half Girlfriend9.210.27619 May
Raabta6.55.6149 Jun
Tubelight2721.15823 Jun
Mom3.12.937 Jul
Guest In London1.71.527 Jul
Jagga Jasoos8.88.57414 Jul
Munna Michael8.26.65321 Jul
Mubarakan7.25.25328 Jul
Jab Harry Met Sejal17.015.2564 Aug
Toilet: EPK13.013.1611 Aug
Bareilly Ki Barfi2.12.4218 Aug
Babumoshai Bandookbaaz2.02.05125 Aug
A Gentleman5.7*4.04*225 Aug
Baadshaho10.4-31 Sep
Shubh Mangal Saavdhan2.2-21 Sep


    • indicine mention that akki facing his career best phase plus good trailer & universal gern and prediction is just about 12-13cr where as srk faced career worst face plus bad trailer a rom com gern which is just for high urban classes still 15cr. so dear support ur star bt with logic


  • Jhms advance started by Sunday itself tab use 35-40% ki opening u think if it faced same circumstances like TEPK and jolly… Would it have crossed 15cr ??


  • Akshay films which got big initial in this decade..
    Khatta meetha
    Tees maar Khan..(2nd highest opener)
    Housefull 2
    Rowdy Rathore
    Ouatimd (75% on 1400 screens)
    And finally Rustom…
    If hypocrisy is an art then ur website is Picasso of it..😁


  • Significantly lower than jhms because the all India booking itself started few hours ago.. and for jhms it itself started from Sunday … Do mention if I want to..


  • Mid 2000s Akki was doing big commercial films.. Hence got initial. Now only limited appeal low budget films.. Thats why akki films open in 13cr range


  • Ok …. So according to ur admin hf3 opening wasn’t upto the mark. I got news for you.. hf3 morning show occupancy was same as jhms and tube light .. that too with pathetic trailer , songs , promo as compared to both.. now does your admin wants to say something ??


    • Kya khan’s worst opening day jhms,tubelight ke sath compare karke khush ho rahe ho, khan’s ke worst ke sath apna best compare karke khush honewalo,I like it 😂


    • It can’t be compared to JHMS or Tubelight. The release scenarios were different. H3 was the third installment in a successful commercial film franchise. It should have opened in 25-30 cr range. Even it failed to beat the lifetime of H2. Clearly, it underperformed.


      • What different ?? Ok so as per u khans need excellent trailer , songs to help their film take big initial.. !! But when it comes to Akki it’s all about stardom ???
        What kind of hypocrisy is this..
        Anyways pls use burnol as your ass is on fire since jhms release ..


  • I think, indicine is run by Kamaal R Khan.
    Itni negativity AJAY DEVGN k bare mai…. ..
    Ajay Devgan ki film release hone se 03 month pahle se Indicine film k bare mai negativity failane lagta hai.


  • I hope the film manages to get an opening of around 15cr!!know its quite difficult but if rustom could manage a 14cr with an clash why cant this film do that??agree with the fact that advance is not that great but surely have a lot of hopes from this one!


  • when u releases 3-4 films per year …it is bound to happen…initial is not important final collection and WOM is….because bad WOM cannot save even salman srk and even amir can’t survive if WOM is not good…so don’t boast about initial @indicine. …..and ya don’t be so negative about akki…he is at least not causing heavy losses to distributors. …


  • Screens allocations was completed at evening yesterday & u r comparing with JHMS whode booking started on Sunday..Lolz..positive review raha to 50 cr ho jayega weekend kaise bhi


  • 13 cr opening is still good for limited appeal content driven movie public response from uae is positive so it shows huge growth on weekdays
    My prediction
    Opening 13 cr
    Lifetime 140+ cr



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