Is it about time Aamir restarts ‘Talaash’ promotion?

Too prolonged an excitement can sometimes lead to anti-climax. If some of the voices in and around the industry are to be believed, this could possibly threaten Aamir Khan’s ‘Talaash’. The film has seen such a massive delay in its release that the kind of hype which had made it one of the most anticipated films of the year has apparently subsided over the months gone by.

No, it isn’t as if the sheer recall value for the film has gone away. Of course that can’t be the case. After all, this is one mainstream Aamir Khan film which is releasing after a gap of three years (since ‘3 Idiots’). Still, one can feel the vacuum that has been created, what with several other films entering the 100 crore club in the interim period (Housefull 2, Rowdy Rathore, Bol Bachchan) and talks of 200 crore club intensifying.

Aamir Khan TalaashNow that’s quite ironic because it was Aamir who started it all with ‘3 Idiots’ but now all eyes are on Salman Khan’s ‘Ek Tha Tiger’ joining the league. In a way, Aamir won’t mind that since Salman is his friend and hence there is also a possibility that he is now allowing the focus to shift on his film.  However one wonders for how long he would delay the promotion of ‘Talaash’, now that even other actors are finding themselves in limelight, what with Shahrukh Khan and Ajay Devgn seemingly at war for their Diwali release.

This means that while Ajay’s ‘Son of Sardaar’ promo has literally invaded the entertainment channesl, Shahrukh’s silence so far on the YRF film has proven to be beneficial too. However, Aamir has been lying low for way too long now which means the kind of crescendo that ‘Talaash’ had reached earlier this year (before the drive was aborted to accommodate ‘Satyamev Jayate’) would have to be gained all over again.

Would it be a difficult thing to do for Aamir? No, definitely not. After all, he pretty much knows how to reinvent the rules of marketing and promotion. Yes, what was done over last year to add on the buzz around the film has been possibly diluted in a big way since ‘Talaash’ isn’t necessarily finding itself on the radar of film enthusiasts as of today. However this is the kind of challenge that he would definitely love to pick up, which means one can well imagine closed door meetings happening between him, director Reema Kagti and producers Farhan Akhtar and Riteish Sidhwani.

Everyone has all the right reasons to believe that they are sitting on a pot of gold. However what could possibly help the cause further is if steps taken in direction towards this pot are far more fervent. With a little over 100 days to go for the film’s release, it may just be about time.

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Time for Aamir Khan to restart Talaash promotions?

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24 Comments

  • Whether aamir goes out to do an aggressive promotion or not it cant b denied that TALAASH wl surely lose a chunk and aamir cant deny that responsibility..

  • Amir u better start promoting ur movie right now, i am very sad there is no huge buzz like ETT.
    Currently there is a huge buzz of ETT and the clash of srk and ajay. After ETT, every one are gonna eye on srk-Ajay clash. Oh please Amir do something.

  • Vo sikandar hi dosto kehlaata hai

    haari baazi ko jeetna jise aata hai

    Talaash will cross 200 crore

  • AAMIR and SHAHRUKH…actors who can make u cry and freeze your nerves with their impeccable performances…

    Taare Zameen Par, 3 Idiots, Chak De India, My Name Is Khan, Rang De Basanti, Kabhi Khushi Kabhi Gham, Lagaan, Kal Ho Naa Ho….

  • well mr. tuteja, do u remember that Lagaan & Delhhi Belly too were delayed and do u know inspite of that both turned out to be SUPERHITS.
    if a movie is good it will be a success no matter if its delayed. people trust Mr. Aamir Khan & come on, his methods have always succeeded.
    So, all those worrying kindly don’t and just chill, Talaash’s 2nd TRAILER is coming out MID-SEPTEMBER & Aamir will start the promotions in october last week after he completes the Dhoom:3 schedule in Chicago.

  • EVERY ACTOR TRIED TO BREAK “3 IDIOTS” RECORD BY DOING SUPERHERO,POLICEMEN N THIEF ROLES BUT FAILED BCOZ THE MAN WHO CAN BREAK THIS RECORD IS AAMIR HIMSELF N THERE IS NO QUESTION OF LOSING INTEREST DUE TO DELAY OF “TALAASH” BCOZ IT IS A SUSPENCE MOVIE N NOBODY KNOWS ITS STORY N IT IS A MAINSTREAM MOVIE OF AAMIR AFTER A GAP OF 3 YEARS SO THERE IS NO QUESTION OF MISSING ANOTHER MASTERPIECE FROM THE PERFECTIONIST.

  • every1 is trying 2 break 3idiot’s record bt only aamir can do dis.ETT wont break 3idiots record.bt i am nt hoping wid taalash,maximam it can do 150 cr bt wait..dhoom3 n peekay wl nt only break 3idiots record bt those 2 films wl create another milestone no 1dare 2 touch in next 3 years.

  • No buzz means not huge opening and if by chance week 1 collection remains low it will not do more than 110 as akki’s movie is shedule to release just ooe week after.

  • Talaash will rockkk at the Box Office ;) 3 idiots Promotion Began from october,..2 months of Promotion is enuf for an AAMIR KHAN Film! he doesnt needs to pay media to keep his film in limelight…Aamir films work coz they re known for QUALITY! and this Time Aamir Khan is Back to commercial films after 3 years..so dont even have a second thought ..abt its BO! a film like Kahaani with Similar genre turned out to be a superhit and earned around 60 cr nett ..All i can say is Wait and Watch .,,, Talaash ll do Wonders at the Box Office!

  • After flop show sateyamev jayate and average business of his last film dhobi ghatt it’d be difficult for talaash to cross 100cr mark..!

  • Indicine team, show the box office predictions of EK THA TIGER. Only 8 days for release of ETT is left. Please

  • even bhaijan fan lik me waitin for taalash…unlik other big films fans more interested 100 crore club..but for dis movie we waitin about content becoz its aamir starrer..ope its goin to be xlent thriller…

  • in Aamir,we trust !! He is the most reliable. we shud appreciate him for doin such an off-beat,experimental film and not doin silly masala films

  • i am a salman khan fan… but i really like aamir khan too… his acting n his movies… but i would really like to ask you why you take such a long time between your films… it is too much… sir we have to wait a long time for your films… talaash shooting is complete… how much time it would have taken to promote your film… you shifted your release date just for a t.v. show… you already are so good at multitasking like acting, producing, directing… you can easily handle two things at a time… i think you should do more films

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