The lull before the storm: Industry awaits Shahrukh Khan’s Diwali release

Happy New YearThe industry is going through its pre-Diwali period. Most filmmakers don’t release their films during this period, but two new films did release last weekend – Sonali Cable and Mumbai 125KM – both failed at the box office. The latter got a decent release, especially at single-screens, but fared poorly collecting around 1.12 crore in its first weekend. Sonali Cable was a washout all over, the film won’t even recover its release cost.

Bang Bang continued to dominate with business of around 6 cr in its second weekend, Haider was less than half of that (2.75 cr nett approx) – which is more than the combined business of both new releases.

But even though business has hit an all-time low, the industry is gearing up for a storm.

All eyes are now on Shahrukh Khan’s Diwali release Happy New Year and the hype is truly unprecedented. The pre-release reports too are excellent, but that’s the case with most big releases, especially those starring Shahrukh Khan.

With the film releasing a day after Diwali pooja (Oct 24), the chances of recording the highest single day collections are high. Most in the trade are expecting Happy New Year to be the first film to collect Rs 40 crore on a single day. To put that into perspective, the first day collections of Happy New Year is ‘expected’ to be more than the lifetime business of films like Hasee Toh Phasee, Mardaani and Deepika Padukone’s last release Finding Fanny!

What sort of opening will Happy New Year take this coming weekend? What are your expectations from the film? Tell us in the comments section below.

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119 Comments

  • Worldwide Gross:315 Crores as per Fox Star for 15 days254.56 Crores Trade figure for 17 daysBang Bang is running slow but decently in its third week at box office.Bang Bang is now doing best in metros and notso well in mass centers.Even in metros it has been beaten by Haider infew areas like GurgaonBang Bang is set to finish as 2nd highest grosser of 2014 behind Kick and will just about recover costs for producers while will prove a losing proposition for mass circuit distributors.
    as an actor hr did his work but some of his fans eat quality, fart quality so ready to getting bash by me cuz today i am watching haider after that i will watch bang bang and will talk about quality in bang bang. tab tak jai ram ji ki.

  • @srk express, Kick’s 1st minute collections were more than lifetime collections of yeh lamhe judai ke(40lakh).

  • expecting 40 cr above first day..so fingers crossed..cant wait for the movie..all the best hny team..hope it will not dsspoint us..

  • Yes indicine, lull before the strom coming but not for hny but exactly for Jhandu balm and pain killer tablets. Torture movie coming on Diwali so save your time and hard earn money.

  • M sure this deepika leaded multi starer can’t cross her last release ce’s collections becoz this time Rohit shetty is not associated with it.

  • HNY already earned more than of its budget, now people r waiting for how much amount of money it will make.expected screen count 4500+350(in India including Tamil n telugu) and overseas around 800-900 screen total 5700 if not sure 5400 for sure….easily it will gross 650 cr

  • @babaji 3idiots is the only film to earn 100cr+ post 1st week.I think it earned around 120cr post 1st week

  • look the chances of 40 cr day 1 is not likely to happen , as the ticket prices here are not even high as bang bang ,, so 35 is on card but 40 in not possible , lets hope for the best

  • @Legend khan, Navin, sachin11, please stay commenting the coming weeks. I will have so much fun, laughing at you fools hahahaha

  • @arjun kid, 3i first week collection is 82cr and remaining is 120cr. This time you correct. @Babaji go checking koimoi site there have 10 days comparison between biggest release movie.

  • @navin u think u r very smart but the truth is ur the biggest looser of indicine.com
    u r confused to whether brag about salman or bash others.first decide wat to do and then reply me

  • @Shaggy Yes m bookmarking this page :)
    Mark my words srk fans mark my words…..Lol
    U also said Kick will cross 300 cr mark my words :p Still waiting for kick to cross 300 cr
    :D
    Please do visit indicine after Hny release
    As m marking your every word
    You predicted 34 cr first day n 180 cr lifetime
    let’s see ;)

  • PK’s firt day collection will be bigger than lifetime of billu, dulha mil gaya, paheli, swadesh, etc. pk’s first weekend collection will be more than ra.one, don 2, my name is khan, etc. and life time will be more than all srk films in the future’s combined lifetime.

  • it wont cross 200 crores for sure. because it is the same robbery based genra after d3, kick and bang bang. and people have wasted money already on bang bang so, no chance for this trash movie to cross 200 crores. it will be flop despite 3 free weeks run.

  • he is not king. examples,,,,, ra.one, don 2, JTHJ and all time crappiest and worst film of last year chennai express.

  • @myanmar thanx.I m not a salman fan but I m neither a salman hater.I hv liked quite a few films of him but his fans like navin chaiwala forces me to bash him.hope u understand

  • #Navin

    hahaha its not Jaiho that 1st week collected 90 cr. And lifetimee 115 cr.
    Lolzzz shame on bhai
    HNY’s wekend collection= Jai Ho’s lifetime collection

  • Expectation of trade are always higher for every big film, but are the audience impatiently waiting?

    Let us see how much this diwali cracker gonna burst this year – my predictions based on stars and their power with a few other factors, so let us start with Star Power

    Also this being an entertainment movie, the star value of say, Deepika would be higher and any comparision to FF is not valid, as that was not an entirely entertainment movie to start with and still the 30 + crore is majorly because of her star power.

    So to start with, who has how much power on collections, here it is –

    Srk = 70 to 75 cr

    Deepika = 40 to 45 cr

    Farah Khan = 30 to 40 cr (She has more value than Sajid and Shirish combined)

    Diwali HOliday factor = 40 to 50 cr

    So, HNY is set to collect around 180cr to 210 cr with mixed word of mouth.

    If the wom is very good it can touch to 250.

    Comparision with Dhoom is futile, as Dhoom is a brand that itself is valued at 100 cr, plus if you put Aamir and Kat in it, it should naturally create records.

    Srk is not Aamir whose movie people await, or Salman, who is the darling of masses. Deepika is yet to match the magnetic pull that Katrina exudes in an out-n-out entertainment movie, but she is right on path.

    However, still if HNY does come near or break the record of D3, i feel the WOM should be like Simply WOW from the audience and critics alike.

    • JC, makes ZERO sense. Fans of Deepika could be fans of SRK too. It’s the entire package that brings the audience to theatres. Exact same film minus SRK would struggle to touch even 6 crore on its opening day.

  • Bhaitards fans are talking about collection
    Kick collected 200 cr. Because of extradoniary preformance of randeep hooda and jaqline

    otherwise it will be another jaiho
    115 cr…

    Biggest crash in the history of earth

    Jai Ho 1st week : 90 cr.
    Lifetime 115 cr. Lolzz

    it will be fun to see the face of bhaitards like you guyz

  • @Indicine, thanks for the compliment, but no thanks.

    It is your assumption that fans of srk cd be fans of deepika, so also i have made few assumptions.

    If you take out srk out of equation, and still being a Diwali holiday, you think an entertainment movie that stars Deepika, and say, a Ranveer Singh will only collect 6 cr?

    What are you smoking dude?

    Every star has a value and I have attached the same.

    Do you think just because you put srk it would collect 40 crs? Thats another wild assumption of yours.

    Let us say a movie like Swades is releasing? Do you think it would do 40 cr?

    It is srk + deepika + director + holidays that will contribute and i have just distributed the figures according to the star power and pull or effect of each on the collections.

    You yourself say it is full package, and i say the same. Only difference i just put value to each factor.

  • @indicine, the biggest joke is that you guys have not published my comments so far, and you are giving your opinions on it. lol. hahahahaha

    • @JC, Not sure how, but the first comment at 5:42 wasn’t published. We read it and replied. But didn’t approve.

      And no, your calculation still doesn’t make any sense. If that was true, Kick wouldn’t have collected more than 100. At the end of the day, only the male superstars can generate business of 20-25-30 crore+ on a single day and these are the films that go on to do business of over 200 cr.

  • Hny buzz burnt a lot of haters brain..so they cant cmmnt logically..they will be in Coma from 24th oct onwards…

  • @arjun kapoor

    Believe me son I aint confused- I know exactly what Im doing every single day- I will always support the 2 Big Khans n I will always bash the evil Thakur of Chennai- on a side note I will always mock hrithik n akki bcoz out of principle they have 2 fans like babaji n nipun who are irritants that must be put back firmly in their place- the sewer so hence I bash their fav stars…!

    You on the other hand are just another imbecile in a long line of imbeciles that included xzone, beingconfusedfan, gewone etc etc that are here today gone tomorrow…! When you can stand on your own two feet without Boney Sir supporting you then come back to me and I will give you such a schooling that in your forseeable films you will atleast be able to deliver dialogues without looking confused…!

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