Sultan eyes TV records: Rival channels use Salman to compete

The world television premiere of Salman Khan’s Sultan will take place tonight – 8PM Indian Standard Time on Sony Max. The year hasn’t been great as far as television premieres are concerned, with Varun Dhawan’s Dishoom topping the list of 2016 releases, followed by Housefull 3. No films has managed to cross the 1 crore mark this year.

While Dishoom will be easily surpassed, the record that Salman hopes to beat will be the viewership record that ‘Prem Ratan Dhan Payo’ set earlier this year.

The number to beat will be 2.51 crore (BARC Rating), but competing channels are well aware of the fact that it’s only Salman who can compete with himself.

Zee Cinema will be airing Salman’s ‘Hum Aapke Hain Kaun’ at 8PM tonight, setting up a television-clash with ’Sultan’. The target audience will be those at rural towns, especially in the North, where Sooraj Barjatya films command a huge following.

We also have Star Gold’s trump card ‘Bajrangi Bhaijaan’ which will be aired at 9PM, after hour after ‘Sultan’ begins.

It’s going to be Salman Khan across all major Hindi movie channels tonight. While one channel targets record television viewership, its rivals have made some smart choice as far as picking some of their most popular films to compete against ‘Sultan’.

The viewership numbers will be out during the Diwali weekend. Stay tuned to Indicine.

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74 Comments

  • I don’t think Sultan will be affected much .
    HAHK is aired every weekend & Bajrangi bhaijaan too comes in every 10 days.
    So no big deal.
    Sultan is coming first time on TV.
    So those who haven’t watched it yet are willing to watch it .
    Neutral audience choice will be Sultan too.
    HAHK & Bajrangi bhaijaan comes every weekend.
    They can wait for next weekend easily . ?

  • Diwali weekend? That’s too long a wait. Yahan pe trade estimate, early estimate, trade figure, producer figure, Lal mirchi, Papa calculator vgaira kuch nahi hota kya?

  • Salman vs Salman today On TV….! 3 classic aired to night…! Exciting for SULTAN… Cox we already saw those two.

  • Hum apke he Kaun is a Madhuri film that’s why it collected such massive figure in 1994, Then why the hell dil to pagal he failed to collect half of it in 1997 I don’t think Madhuri was seen wearing burkha in that movie, Madhuri was the common factor in both(HAHK & dtph) the movies, both movie had extremely positive wom & directed by top director yash raj & Suraj but the only difference was the lead actor & the Salman starrer movie collected more than double that of srk starrer which is a proof that Salman was the dominator of 90s.

    In 90s srk had 2 blockbuster kkhh & ddlj both the movie directed by top 2 director of the industry which was the sole reason these 2 movies were blockbuster because srk did 28 movies in that decade 18 were flop /below average, 7were hit /above average & rest 3 blockbuster Karan arjun, kkhh & ddlj

    Before yash raj approached srk for ddlj srk had 1 hit & 13 flop /below average which clearly shows it was yash raj magic for the massive success of DDLJ not SRK’S, same we can say about kkhh 2 big heroine Rani & Kajol, dharma production excellent wom which were the reason why it was an blockbuster if Karan would have casted anybody instead of srk the movie would have been an blockbuster still few think it was because of srk

    2001-2007 was srk’s golden phase but in 2004 there was a movie yeh lamhe judaai ke which life time collection was 45 lakhs, his opening day average was 3cr +with yash raj & dharma movies in that period but YLJK collected 45 lakh life time again I’m saying everyone consider that it was the period which was dominated by srk at least the opening of YLJK would have been more than 2cr in worst case scenario which is a clear indication that audience were not interested to watch srk movies they were interested to watch yrf & dharma movies.

    If we look at srk career we can conclude that he was lucky to be a part of big director & big banner movies. Among 7 solo blockbuster (excluding multistarrer Karan arjun) 5 are by the help of yash raj & dharma, 1 by the help of Deepika & rohit shetti. Now where is the stardom, no big banner, no big actress then no blockbuster that’s the career characteristics of Srk.

    I don’t think srk is going through lean patch in ongoing decade give him big director big banner top actress & a +ve wom movie he will deliver blockbuster that’s what he has done through out his career, but don’t expect him to deliver huge grosser by his own star power with new actresses, new director & average wom movie which is a herculean task for him.

    Hope big director & big banner with excellent content cast srk in their movies otherwise it looks like kick record is out of reach for him.

    Request to srk fans don’t apply these logic in Salman case because Salman is the show man of his blockbuster he neither backed by any top director(kabir, arbaaz, prabhudeba, nadiadwala Ali abas etc ) nor backed by any top actresses (Jacqueline, asin, ayesha takia, sonakshi etc) & wom doesn’t matter in a Salman starrer (ready, bodyguard, ett, dabang 1,2,etc)

    Few bark Salman is successful because of remake for all of them Salman with remake blockbuster Salman with original script ATBB. No one stopping srk to do remake When someone unable to give hit with original script think what will happen when he will do remake…..

    Request to all don’t compare srk with Salman because srk is born to chase Salman, from his debut till 2007 he chased HAHK record, there was a break betn 2007-10 & 2010 onwards he is chasing Salman relentlessly.

  • “It’s going to be Salman Khan across all major Hindi movie channels tonight ”

    Wow man it’s Salman all D way
    Proud 2 b A Salman fan

  • hate zee cinema and star gold…don’t blame em, this is just an example of how cold and harsh the world of television can be

  • Haha….now t.v r competing but whats common between all of them are playing salman khans movie…..this is somthing salman fans must b proud offf

  • Beating #PRDP viewership record is the most toughest record to beat for any star but Only Bhai himself can beat it !!!! Rajshri always had that huge craze on Television whether its #MPK #HAHK #HSSH #VIVAAH or recent #PRDP all movies were hugely liked by Television audience !!!!!! I think #SULTAN will hit 2cr+ , #BB n #PRDP looks safe but anything can happen ? !!!!!!

  • Only DANGAL can challenge or beat sultan in terms of BOX OFFICE COLLECTION as well as TRP.
    Two biggest superstars currently.

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