There are two big releases this Diwali weekend. Ajay Devgn’s Shivaay and Karan Johar’s Ae Dil Hai Mushkil. The former is Ajay’s biggest film to date - a film on which he has invested nearly 2 years of his life. He’s the actor, the only recognisable face, the director and also the producer!
The other film marks the return of a celebrated director, who gave the industry three stars through his 2012 film ‘Student Of The Year’.
It’s been the most controversial clash the industry has seen, yet come Friday morning, it’s the audience verdict that’s going to be supreme. Nothing else matters, except the opinion of the paying public.
Factors in favour of Shivaay:
- The well-received first trailer.
- Scores over the competition when it comes to scale and visual appeal.
- Action will be a major draw for the single-screen audience.
- Ajay returns more than a year after his last film ‘Drishyam’, which was very well received.
Factors against Shivaay:
- A big question mark over Ajay Devgn the director.
- Poor response to all the promos after the first trailer.
Factors in favour of ADHM:
- Formidable star cast – Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan.
- Karan Johar as director (adds tremendous value in India, huge factor overseas)
- Chartbuster music, one of the best music albums of 2016.
- Trailer received mixed response, but the remaining promos have generated interest.
Factors against ADHM
- Ranbir Kapoor’s lean run – his last 4 films have flopped.
- Limited appeal at smaller centres.
One factor that’s against both films is the fact that the audience expect a ‘fun popcorn entertainer’ during Diwali and both films don’t exactly fall in that category. This could also be the reason why the hype that we usually associate with Diwali films is missing this time around.
IndicineFBO: We expect ‘Ae Dil Hai Mushkil’ to collect Rs 12.4 crore, the advance booking is solid and the film will be less affected by the ‘Pre-Diwali’ period. Since it’s a film that’s expected to perform better at urban centres, the higher ticket prices should help the film edge out ‘Shivaay’ on the first day.
The response to the advance booking of ‘Shivaay’ has been underwhelming for such a big film, but the true test will come Monday onwards. We expect ‘Shivaay’ to collect 10.7 crore on Day 1.
| Movie | Prediction | Official | |
| Wazir | 4.4 | 5.61 | + 27%, In accurate |
| Airlift | 10.9 | 12.35 | + 13%, Accurate |
| Kya Kool Hai Hum 3 | 9.3 | 8.15 | - 12%, Accurate |
| Mastizaade | 6.1 | 5.59 | - 8%, Accurate |
| Saala Khadoos | 2.2 | 2.19 | 0%, Accurate |
| Ghayal Once Again | 6.4 | 7.2 | + 12%, Accurate |
| Sanam Re | 5.5 | 5.04 | - 8%, Accurate |
| Fitoor | 5.2 | 3.61 | - 30%, Inaccurate |
| Neerja | 4.3 | 4.7 | + 8%, Accurate |
| Jai Gangajaal | 5.2 | 5.5 | + 6%, Accurate |
| Kapoor & Sons | 5.8 | 6.85 | + 18%, Inaccurate |
| Rocky Handsome | 6.3 | 5.39 | - 14%, Accurate |
| Ki and Ka | 6.3 | 7.27 | + 16%, Inaccurate |
| Fan | 21.9 | 19.2 | - 12%, Accurate |
| Baaghi | 9.4 | 11.94 | + 27%, Inaccurate |
| Azhar | 7.5 | 6.3 | - 16%, Inaccurate |
| Sarbjit | 4.2 | 3.69 | - 12%, Accurate |
| Housefull 3 | 17.4 | 15.21 | - 12%, Accurate |
| Udta Punjab | 8.9 | 10.05 | - 13%, Accurate |
| Sultan | 38.5 | 36.54 | - 5%, Accurate |
| Great Grand Masti | 5.8 | 2.5 | - 56%, Inaccurate |
| Dishoom | 9.8 | 11.02 | +12%, Accurate |
| Mohenjo Daro | 10.7 | 8.87 | - 17%, Inaccurate |
| Rustom | 12.6 | 14.11 | +12%, Accurate |
| Happy Bhaag Jayegi | 2.1 | 2.32 | +10%, Accurate |
| A Flying Jatt | 8.5 | 7.11 | - 16%, Inaccurate |
| Baar Baar Dekho | 9.1 | 6.81 | - 25%, Inaccurate |
| Freaky Ali | 2.4 | 2.5 | +4%, Accurate |
| Pink | 4.5 | 4.32 | -4%, Accurate |
| Raaz Reboot | 5.2 | 6.31 | + 21%, Inaccurate |
| MS Dhoni | 20.1 | 21.6 | +7%, Accurate |
| Mirzya | 4.0 | 2.2 | - 45%, Inaccurate |
| Shivaay | 10.7 | 10.24 | -4%, Accurate |
| ADHM | 12.4 | 13.3 | +7%, Accurate |
| Force 2 | 5.8 | 6.05 | +4%, Accurate |
| Dear Zindagi | 9.7 | 8.75 | -10%, Accurate |
| Kahaani 2 | 4.5 | 4.25 | -5%, Accurate |
| Befikre | 10.5 | 10.36 | -1%, Accurate |
| Dangal | 28.6 | 29.78 | +4%, Accurate |
It’s my challenge to each fan of Ajay, If #Shivaay will survive till Monday also, then I will never ever review any film in my entire life.
If #Shivaay will work at boxoffice then I will work as a office boy in @ajaydevgn office for rest of my life. It’s my promise 2entire world.
Both movie do good business due to diwali.
But ADHM do more business due to multiplex audience like this movie and due to craze in youth audience
It is so funny that makki fans talking about stardom.beta i remember s26 vs abcd clash with not a notable face it had open to s26. Stardom . Lol:-P
in prediwali period clash with big flim it will open to 10cr .
And don’t worry ajay has achieved 32cr when gobora has not crossed 15cr. Better worry about makkillb2 becoz there is not neeraj papa.and by the way today msd thrash crappy RR Collection.lol:-O
susant with neeraj 130cr ,while so called non holiday king with neeraj epic 90cr grosser. To much fun
#A SALMAN FAN
@sunny makkhiholic It is so funny that makki fans talking about stardom.beta i remember s26 vs abcd clash with not a notable face it had open to s26 level . Stardom . Lol:-P
in prediwali period clash with big flim it will open to 10cr .
And don’t worry ajay has achieved 32cr when gobora has not crossed 15cr. Better worry about makkillb2 becoz there is not neeraj papa.and by the way today msd thrash crappy RR Collection.lol:-O
susant with neeraj 133cr ,while so called non holiday king with neeraj epic 90cr grosser. To much fun
#A SALMAN FAN
In Dubai ADAM is leading. Shivaay is not getting required reponse
@Challa : It is good to face the clash and loose rather running away like cowards and later giving excuses of friendship & movie shoot not completed. Was Srk not Salman’s friend when he requested Srk to do a cameo in MAMK (Before spat on Kat Birthday) ? That too Salman happily did it for OSO ? Where was the funda of friendship then ? Oh !! Your queen values the friendship based on success level of his friend. This is another thing which I am showing mirror to you Srkians.
@fan pk & Challa : I was not even on Indicine & Twitter during Ra.One release (though I mocked him for getting Golden Kela award) forget spreading negativity.
Ha ha ha. Too many jerks are blabbering on ajay’s stardom including indicine. So what? What happened to our so called greek god who returned after 2 years with a baahubali scale movie and some of his fans ranted some 200 cr or even beating sultan kind of predictions and ot ended up only 8 cr opening and 57 cr life time? So waht happened to that popularity? And akki fans better shut their mouth up. Apart from this year, akki hasnt been consistent at all. All his movies take below average opening even franchise movies. He is yet to take 20 cr+ opening while ajay already has 30 cr+ opening only after the khans. So both joker and jadoo fans shut their creepy mouth up and get lost. Dont worry beta, tumhara bhi din aayega. There is clear reason why ADM is ahead on opening and that is over hyped support from media, whole star cast, and poor interest of people who never will grow up fron usual bollywood rom coms and never grow to accept something new. It has nothing to do with stardomlesss ranbeer (bombay velvet fame), anushka (NH10 fame) or ash (jazbaa fame) or even most overrated director karan g@y johar. Lots of factors helped in the favour thats why it is leading but wait for monday. It is still too early.
@hritik
bada friendship ka dingey marraha hai??
Do u know what your bhabijaan had done on Sets of chalte chalte(srk film) after being fully drunk??