Secret Superstar moves to Diwali

Aamir Khan has postponed the theatrical release of ‘Secret Superstar’ from August 4 to the Diwali weekend – setting up a clash with Rajnikanth and Akshay Kumar’s Robot 2.0.

The decision comes two weeks after Akshay Kumar’s ‘Toilet: Ek Prem Katha’ was postponed from June 2nd to August 11th, making it two major releases a week after a word-of-mouth dependent film like ‘Secret Superstar’.

It’s a sensible business decision as ‘Secret Superstar’ isn’t a commercial film featuring Aamir Khan in the lead. The superstar only has a cameo and the film needed time to grow. During a major festive weekend like Diwali, there should be enough space for a film like ‘Secret Superstar’ and the more commercial ‘Robot 2.0’.

This is what we had predicted in last week’s QnA, when a reader asked about Secret Superstar releasing a week before two major films “We think Aamir will push Secret Superstar to a different date. He is one of the best minds in film business and he’ll probably know it’s a small word-of-mouth film. It needs two open weeks to grow and perform at the box office. If it comes a week before the two major films, it may not find too many takers in Week 2 unless it turns out to be an exceptional film. Even assuming it’s an outstanding film, it’ll still lose out on business”

 

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103 Comments

  • My previous comment is ” Dangal 350+All tym Blockbuster”
    Results to sab ko pata hai Our ab bari Secret Superstar ki Main ne Teaser dekha Blockbuster to hogi hi budget bhi kam hai wohi 2.0 Ka budget lagbhag 350++Big flop hona tay kyou ki Aksay &Rajni Sir ki movie avi take 350 tak Ka safar nahi kiya Film atsi hogi tavi 350 nahi kama paygi Kyoki Mr.Perfect ke same fail
    Maja aya to like comment back
    Agar maja nahi aya to A pna test change karo

  • @ javed, i know it hurts that akshay kumar has won national award but your haklu srgay will never win that, still i see haklu fans ass burning. To come to clashes aitraaz was a hit film and it was never a universal appealing film, OUATIMD never clashed with chaddi express, it released one week after bhikhari khan begged jeetandra for that and then back stabbed him, even so for first 2-3 days it ran to packed houses, content let it down. Only i admit jaaneman was defeated by don, but that film had lallu khan also, and talking about clashes sunny paaji’s dhai kilo ka haath steamrolled srgays magnum opus asoka, so dont forget that

  • Dear @Javeda why are you so frustrated on Akki? Coz you can’t say anything against Salman coz even u know that is way SRK.

  • Please someone told amir to move release date of his 20cr movie from diwali, to avoid clash with biggest 400 cr project. Amir is so rude. He place his tiny film to eat his business relaising that 2.0 needs aolo release.

  • Abey javeda,better u worry about ur idol queen who is yet to get clean hit movie under his kitty since hny.again assuming unrealistic predictions from queens next movie n like his previous few garbages just crawling into 120 ,this one might just cross 100 bcoz of clash.

  • your take indicine..i think it was a bad decision..i mean ill prefer to watch Robot in big screen and secret superstar in small screen.

  • In South India secret superstar will be washout because of Rajni craze it will not work there because of Robot 2 but In North India and other places Robot 2 will dominate because super stardom of National Award winner Akshay Kumar

  • Thosewho dnt like science fiction movies mainly Family audiences of Hindi film will opt for Secret Superstar if That film turns out to be a great 1 with fun element!!And Aamir knows these factors very well…i am sure He will have more than cameo and Film will be about serious subject through entertaining presentation!!

  • Ma’am Shabana will gross more than Secret superstar. Aamir Khan has totally lost it. That will be suicidal.

  • @javeda 12:18pm

    Abey ta-libani, apni gandi zuban se Megastar Bhai ka naam bhi mat le! Our Bhai and we don’t need recognition from any ta-libani..

  • @abhishek kr

    Why are you begging others to clash with TZH? Why don’t you ask your gigastar to release his next on Christmas? Gigastar ke gigastardom pe bharosa nhi hai kya? ??

  • Robo 2 will be utter crap like kabali .Shankar got mad of baahubali successs thats why he made robo 2 to beat baahubali collections in pan india his movies are disasters in bollywood so he wants to mixing up with north and south with joker kumar and stale rajnikanth.

  • @ tiger, I am not begging.I am just giving my opinion.If Aamir want then he could release his movie on Christmas as it is his best period and will get 2- 3 open weeks.

  • @Abhishek kr, no as Salman is Aamir friend and Raju Hirani already eying for duty biopic so Aamir can’t clash any of them. Regarding clashing with 2.0, it won’t impact that film even a bit as Aamir is only playing a cameo and its low budget movie. But as you know Aamir cameo film is enough to burn supporting actor Akshay fans.

  • Sorry, I said it in my previous comment that SS will get 2-3 open weeks.it will not get open weeks if it will be released on Christmas but get enough time to grow and perform.

  • @Sky yes Akshay is playing supporting role in 2.0 Still his leaked pics from robot created so much Buzz on social networking sites.. Power of Akshay Kumar ! And The fact Is Akshay is having equally big role tht even Rajni called him hero of the movie on Poster Launch .now go back to sleep chhota Superstar fan .

  • @khiladi 2.0 u mindless jerk raees defeated kaabil and was a hit in india and blockbuster in overseas with clash… your canadian star cant even touch srks stardom..! get a life u jerk

  • @ sky thank u my friend ur kind of great word to our National award winning actor. It feel proud me somebody call akki as Canadian its our honour of akki sir at least Canada peoples admire his work given him honorary citizenship . Kitna bhi tum amki sir pe keechad uchaloge utne hi akki sir majboot honge . Thank u .

  • Aamir got the business mind in industry for sure. by this clash secret superstar definately going to be get buzz & people will aware of it rather then on aug 4. but on diwali golmal 4 is also coming so how three way clash will going to be. one more thing this superstars are clashing but newbie varun is enjoying solo release on one of best weekend for judwa 2.

  • secret superstar is low budget film so it will not hard to get hit/superhit tag as buzz or film ki awareness to diwali clash se ho hi jaegi. it will not affect much to robot as both are different genre/scale/budget films. its good that not two high budget films are clashing so its healthy clash for both.

  • @Unmatchable gobar, shut up tiny psycho. Aamir is baap of your aukaatless tiny star gobar in stardom and fan following. Psycho gobar will be destroyed by his baap AAMIR once again.

  • Jokertards are bashing megastar Aamir khan? LOL. They better know their tiny 2 rupees “ACTOR”‘s aukaat as he is not even a star. Dangal collections alone>>>>>>> Forklift+Chustom+house empty 3 combined collections. So just STFU and stay in your aukaat gobar waalas.

  • Even megastar Aamir khan’s cameo is enough to thrash and crush tiny actor gobar’s career. Who is gobar in front of megastar aamir khan. Jab yeh salman aur shahrukh jaise bhi megastar aamir khan ke saamne naukar/ chaprasi lagta hai to yeh gobar kumar kis khet ki muli hai?

  • Jab yeh shahrukh aur salman bhi megastar Aamir Khan ke saamne chaprasi hai to yeh gobar kaunse khet ki muli hai?

  • @dffg (Duffer Fool Faaltu Guy),

    If Robot worked extraordinary well then never post any comment on this website otherwise I will make your life more worse than even hell…

    Akki is the baap of your festival made tiny star, Remember this…

  • @Rang I’ll, still couldn’t get out of the hangover of your tiny star’srk countless disasters in last decade when even fardeen khan’s film used to make more money than him? Thanks to prabhu deva who saved the career of lallu otherwise he would have been in bigg boss as a contestant rather than host. LOL. South remakes saved his almost ended career. Aamir is Megastar unlike your c grade flop tiny actor lallu. Aukat me reh.

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