Aamir Khan has postponed the theatrical release of ‘Secret Superstar’ from August 4 to the Diwali weekend – setting up a clash with Rajnikanth and Akshay Kumar’s Robot 2.0.
The decision comes two weeks after Akshay Kumar’s ‘Toilet: Ek Prem Katha’ was postponed from June 2nd to August 11th, making it two major releases a week after a word-of-mouth dependent film like ‘Secret Superstar’.
It’s a sensible business decision as ‘Secret Superstar’ isn’t a commercial film featuring Aamir Khan in the lead. The superstar only has a cameo and the film needed time to grow. During a major festive weekend like Diwali, there should be enough space for a film like ‘Secret Superstar’ and the more commercial ‘Robot 2.0’.
This is what we had predicted in last week’s QnA, when a reader asked about Secret Superstar releasing a week before two major films “We think Aamir will push Secret Superstar to a different date. He is one of the best minds in film business and he’ll probably know it’s a small word-of-mouth film. It needs two open weeks to grow and perform at the box office. If it comes a week before the two major films, it may not find too many takers in Week 2 unless it turns out to be an exceptional film. Even assuming it’s an outstanding film, it’ll still lose out on business”