Murder 3 has opened to a poor response for the morning shows on Friday. While the presence of Emraan Hashmi ensured a 80-90% opening for Murder 2, the occupancy for the third film in the series starring Randeep Hooda, Aditi Rao Hydari and Sara Loren was around 30%.
The response at mass centres, where ‘Murder’ films have always managed a good start, was much better than big city multiplexes – where a few shows were running at 10-15% occupancy.
Business should pick up for the evening / night shows at multiplexes, but despite the higher screen count, the first day collections are unlikely to be close to as good the 2011 blockbuster Murder 2.
Stay tuned to Indicine for Murder 3 box office updates.