Mirzya Box Office Collections: Day 1 Friday

The writing is on the wall for ‘Mirzya’, a film that marked the acting debut of Anil Kapoor’s son Harshvardhan Kapoor, has collected Rs 2.2 crore on its opening dat at the box office.

It’s one of those films that was made on a big budget (55 crore landing cost) and the opening had to be in the 6-7 crore range, for the film to have any chance of recovering costs. Unfortunately, the collections on Friday was not just disastrous, but at shockingly low levels. Shows were cancelled and even in big cities like Bangalore – some shows were running with 3-4 people in the entire cinema hall.

Not only was the film poorly marketed, but the promos generated absolutely no interest among the audience to watch the film in theatres. There was hope that it would get a fairly decent initial due to Rakeysh Om Prakash Mehra (his last film was Bhaag Milkha Bhaag) and then grow on word-of-mouth, but the fate was pretty much sealed when the reports from the morning shows were poor.

IndicineFBO: We had predicted 4 crore as the opening day collections of the film, assuming that it would grow evening onwards. The prediction is inaccurate. Winner of the contest will be announced soon.