Ranveer Singh’s latest release ‘Kill Dil’ has taken a decent start at the box office on Friday. As expected, the opening is about 50-55% lower than Ranveer’s last release ‘Gunday’, which was also produced and distributed by Yash Raj Films.
The buzz that ‘Gunday’ carried after the release of its theatrical trailer was completely missing with ‘Kill Dil’. The morning shows at multiplexes were in the 30-35% range, the response single-screens was about the same.
Kill Dil will also be competing with a couple of Hollywood films and also a few regional releases. The film would have to collect upwards of Rs 65 crore just to break even, as Yash Raj Films has revealed that the cost of production and marketing is around Rs 40 crore.
The Ranveer, Parineeti Chopra, Ali Zafar and Govinda starrer will rely on word-of-mouth publicity to carry it through to safety. But the initial reports from the morning shows isn’t very positive.