Kala Chashma is unstoppable, strategy to release song first works

Baar Baar Dekho song ‘Kala Chashma’ is proving to be unstoppable on the internet, as the song has garnered more than 18 million views in 5 days after its release on Youtube.

The strategy to release the song before the theatrical trailer has worked big time, because ‘Kala Chashma’ is pretty much all over the internet. The song has been trending on Youtube in countries like Australia, Pakistan, New Zealand and UAE.

In India, the song has been the top trend on Youtube for five days continuously and also topped iTunes India.

Baar Baar Dekho New Still - Katrina Kaif, Sidharth Malhotra

The popularity of the song will help ‘Baar Baar Dekho’ on its opening day at the box office. The trailer will still be the key, but with Sidharth Malhotra returning after the success of ‘Kapoor & Sons’, Katrina Kaif’s appearing in her first commercial film in a long time – combined with the popularity of ‘Kala Chashma’, the film could pull off a surprise at the box office on Day 1.

The trailer of ‘Baar Baar Dekho’ releases on August 3rd.

 

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31 Comments

  • First it felt like a Abv avg song for me, But now its really good. Great Strategy by the makers (But Baadshah’s Rap was poor)

  • True suceess. Kudos to team.. mom sister dancing on this continuosly.. clean family song, no vulgarity, hence works

  • Good song tbh, but picturised extremely well.
    I don’t understand people criticising Sidharth Malhotra so much, as if they are pro movie makers.
    The multiplex audience likes him, his movies work and that’s what matters.
    In a few years, him and Varun will start giving excellent to bumper openings at BO.
    #Kaali

  • Wow …Such a wonderful paid strategy… What ever they do.. Its never going to be a hit.. Katrina boom period is on… Sidharth is waste..

  • @indicine Happy Weekend ;)
    Please post Dishoom’s collections, no post since past 25-26 hours. Hope everything’s okay.
    #Kaali

  • Blockbuster song not enough to give blockbuster …irrespective of 17 million views …like wat happened with Blockbuster strong sheela ki jawani and chal chaiya chaiya ( SRK & malika )

  • song was quite boring, it may not be that popular but the hype is making us feel that It is very popular

  • A good music album and trailer will be just perfect,this one song has really worked well with the public not only in India but overseas also,the opening may suprise alot.

  • This film may work big time on multiplex since Sid is a darling among multiplex audience

  • Believe me please, Katrina has the same charm as of Salman khan.
    *Huge Screen Presence even in tiny role
    *Charismatic
    *Superstar without having great acting skills.
    *Prior to bang bang, most of her movies were success, even mere brother ki Dulhan took reasonable opening, competed bodyguard .
    *The biggest openings in terms of occupacy so far Dhoom 3 and Ek Tha tiger and on non-holiday and ramadan period respectively, so I say she took responsibility for 5% of their opening atleast that time we can say.
    *Its not about superstars to have huge fan following, its about their presence which leads to public interest.
    *Almost all her item songs were chartbuster.
    *Unfortunately she lost her value for staying away from industry and deepika went great guns.
    *Now here you see, if Superstar back with his/her true charm then sky is the limit.

  • Those people who listen it first time they like it but the people who listen its original version they know that the original Kala chasma was much better than this. And that song also much bigger hit at that time…. And this song not succeed bc of Badshah it’s bc them of song…..

  • If going by views of song/trailer, a film’s opening can be huge, then sonakshi sinha’s upcoming film akira has got 10million views in one month which means it shall open huge like 10cr 1st day. Isn’t it indicine? :-p

  • If I am not wrong, katrina once said that she swear never to wear bikini after Boom fiasco and now she is wearing it??? Can’t believe.

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