I am still King Khan, even my bad films do well – SRK

Some excerpts from an article in Business Standard..

What’s at stake for Shahrukh Khan with Ra One

  • Big money (Rs 200 crore) and SRK’s reputation as the King of Bollywood. He hasn’t had a single release in the last year and a half. During this period, Salman Khan has given three films that have done domestic collections in excess of Rs 100 crore: Bodyguard (Rs 147 crore), Dabangg (Rs 140 crore) and Ready (Rs 120 crore). In contrast, none of SRK’s films has touched the magic figure of Rs 100 crore in domestic ticket sales. While Rab Ne Bana Di Jodi (2008) did Rs 87 crore, Om Shanti Om (2007) sold Rs 79 crore and My Name is Khan (2010) did Rs 72 crore. Aamir Khan’s last two films, 3 Idiots (2009) and Ghajini (2008) too did over Rs 100 crore — Rs 204 crore and Rs 114 crore, respectively.
  • Ra.One is being produced by Eros International. On top of the Rs 150 crore spent on production, it has spent another Rs 50 crore on marketing. That brings the total investment to Rs 200 crore. The satellite rights were sold to Star TV for Rs 35 crore almost a year back. T Series has bought the music rights for another Rs 15 crore. More could come from sale to the digital media and pay-per-view television. “Almost 70 to 80 per cent of the cost will be recovered from pre-licensed content before the film hits the theatres,” says Eros CFO Kamal Jain. The rest of the money needs to come through ticket sales.
  • SRK expects Ra.One to do 25 to 30 per cent better in collections than his last release, My Name is Khan, which had collected Rs 72 crore in India and Rs 86 crore abroad. While cinema tickets are moderately taxed overseas, in India the incidence is as high as 60 per cent. SRK’s calculations may help Eros break even, though trade analysts say the film needs to collect around Rs 250 crore in India and abroad. “For SRK, a lot is at stake both personally and professionally,” says film distributor Suniel Wadhwa. SRK acknowledges that his personal fortune is at stake. “When I started out, I told my family that the movie would cost me much more than a Bollywood film and I may even lose money on it. They backed me,” says he. “While we have gone over-budget, in fact nearly five times over the original amount, I know it’s not an unrecoverable amount.”

Have the other Khan’s gone past Shahrukh Khan?

  • SRK sarcastically says “Whatever the naysayers may write, I am still King Khan, and you may call me any name. Even my bad films draw collections that some of the so-called good films don’t. If the film does not pull through, then the wedding season is round the corner and I can go and dance in a few weddings to earn back the remainder. A couple of films and endorsements and I will be good.
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67 Comments

  • haha shocked to see that indicine coming with 2 to 3 articles about ra one every day looks like indicine is overtrying to promote ra one.. Ra one will not do more than 170 crore .




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  • When I started out, I told my family that the movie would cost me much more than a Bollywood film and I may even lose money on it. They backed me,” says he. “While we have gone over-budget, in fact nearly five times over the original amount, I know it’s not an unrecoverable amount.”

    this statement shows really that he is the king who takes decisive decision and killing decision which no actor dare to undergo
    this is why we call him king
    to be or not to be that s the question either to compete with hollywood or be underearth like
    salman stupid remakes and amir copycut movies




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  • @Indicine

    How much Ra.One needs to earn to become a Blockbuster in India..Please Tell me..

    I will sign on it and return it to you guaranteeing it will earn that much atleast to become Blockbuster.




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  • Wow Saboor..U r such an intelligent Man like KRK..

    Jaao khush hojaao..mathaaiyan baato ..Salman ek aur South Remake mein sign hogya..
    Haha..Remake Mallu Khan..




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  • Ashkaran tere maa ko rape kar dhunga agar salman ke bare me kuch galat bola.srk ki maa ka chut .sala don and dewdaas kya and r.one bhe remake he hai




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  • Dis is ego…sharukh khan is boasting showing his dark side..not long he called some khan chote nw dis,he is bragin sumtin other khans wil neva do..he is really pompous bcos he has touted as king khan 4 yrs doesn’t make him dat in real life..dis words show how stupid nd crazy he is about d king khan




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  • Hi guys im new to thz site bt i also all articles of thz site,
    pleze dnt b personal, rajni cameo cant help ra.one do well in south because superstar surya releasing on same date in both telugu&tamil directed well known in south AR MURGADAS




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  • Hey guys common y r u blaming salman khan to calling him remake khan shahrukh has many remakes than salman khan don,current ra one which has been copied from Hollywood nd so many
    All shahrukh movie r the same if he is really king khan has he ever cross handred cror nd tis is just salman beginning let’s wait Wht will happen it’s along way yet just watch for the last moment all London follow salman step nw for the last released there were no tickets availible for the first 3 days
    in London by the way shahrukh whole film nd salman just one dailough won’t compare




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  • shahrukh khan is a over rated actor who got lucky by working with likes of yash chopra adita chopra karan johar and farah khan without them he is nothing he has always paid media and his personal friends to promote him much as possiable also he thinks he is king of bollywood but in reality he is a loser who is nothing compared to salman amir or ajay calling youself a king does not make you king a king is someone like amir salman ajay who are real kings made by the public and also working with ordinary film makers not like getting hits by working with big directors ra one will prove how stupid this guy is and will proof that he is a just copy cat who has litterly done everything to promote his film by bringing in akon amitabh buchan rajnikant sanjay dutt to make his film a hit he has no faith in himself there is only three kings salman amir and ajay




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  • Woohooo Haters..C’mon i didnt know..after Indicine’s prediction..of 220Cr+ for Ra.One you’ll go such mad..
    Beta ab gaana gao..Aaya re aaya bodyguard ka maalik…a.k.a SRK

    The King Of Bollywood..




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  • .. sach to ye he ki dono salman- shahrukh pure businesman he aur Asal Chutiye to ye sab log he jo apne ap ko ‘fan’ kehke kutto ki tarh lage he ye king wo king.. abey machudaye dono, salo khud kbhi koi esa kam b karo jo King kehlao..




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