Holiday release for Chennai Express, 6 open days
Withnow set for theatrical release on August 9th, the film only has 6 open days before the release of Once Upon A Time In Mumbaai Dobaara on Independence Day (August 15).
The Shah Rukh Khan starrer will open on a national holiday for Eid-Ul-Fitr, giving it a good chance to surpass the opening day collections of Ek Tha Tiger (32 crore) which released on Independence Day last year.
Industry insiders say, that the decision to postpone Chennai Express was due to the fact that the muslim section of the audience can’t watch the film before the end of Ramadan.
With the release of Once Upon A Time In Mumbaai Dobaara on 15th, 6 days after Chennai Express, affect the collections of the film? Or will it be the other way round? Only time will tell!