Happy Ending has opened to a very poor response at the domestic box office. The opening is so low that even if the film manages to show good growth on Sunday, it will still fail to recover its costs.
The film collected Rs 3.92 crore on Friday, which is more than 60% lower than the opening day business of Saif Ali Khan’s last film Humshakals. With such a poor opening, Saturday was always going to be crucial for a multiplex targeted film like Happy Ending. But even some high end multiplexes were running at around 35-40% occupancy on Saturday night. At mass centres, where Saif Ali Khan films always get a lukewarm response, Happy Ending was a complete washout.
Reports from theatres on Sunday are pretty poor too, so the film should collect around 5 cr on Sunday to take its first weekend total to around 13.5 crore. To put that into perspective, Humshakals collected Rs 14.36 crore on its first Sunday, Rs 37 crore in its first weekend and finished with lifetime business of around 56 cr. Happy Ending is likely to end its run below the 25 crore mark, making it one of the biggest disasters of 2014.
Happy Ending Box Office Collections
- Friday – 3.92 cr
- Saturday – 4.5 cr
- Total – 8.42 cr