Franchise Growth in the Hindi Film Industry: Day 1 comparison

The last couple of years has been quite poor for franchise films. Only Jolly LLB 2 has managed to make a mark, but that film had a major superstar like Akshay Kumar replacing Arshad Warsi and in ABCD 2 with Varun playing the lead.

The attempt to cash-in on franchise value when the first film itself hadn’t found acceptance, is being rejected outright by the audience. Tum Bin 2, Force 2, Rock On 2, Commando 2 – just to name a few – failed to recover investment, even though the films were made on bigger budgets. Rock On 2 was a massive disaster.

However, this year’s Badrinath Ki Dulhania has shown big¬†growth over the first film in the series – which released in theatres less than 3 years before the first film Humpty Sharma Ki Dulhania.

When the star cast is almost the same, the first day collections is usually an indicator of how much the previous film was liked. It also shows the growth of stars in the industry, what with Varun Dhawan rising steadily through the ranks and Alia Bhatt turning into a phenomenal actress in a span of less than 5 years.

Check out the list (newer releases at the top, older releases at the bottom)

  1. Dabangg 2 – 33% (2 years after Dabangg 1)
  2. Badrinath Ki Dulhania – 45% (3 years)
  3. Housefull 3 – 22% (3 years)
  4. Raaz 3 – 150% (4 years)
  5. Kahaani 2 – 42% (5 years)
  6. Force 2 – 22% (5 years)
  7. Krrish 3 – 278% (7 years)*
  8. Dhoom 3 – 445% (7 years)
  9. Rock On 2 – 25% (8 years)
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