Franchise Growth in the Hindi Film Industry: Day 1 comparison

The last couple of years has been quite poor for franchise films. Only Jolly LLB 2 has managed to make a mark, but that film had a major superstar like Akshay Kumar replacing Arshad Warsi and in ABCD 2 with Varun playing the lead.

The attempt to cash-in on franchise value when the first film itself hadn’t found acceptance, is being rejected outright by the audience. Tum Bin 2, Force 2, Rock On 2, Commando 2 – just to name a few – failed to recover investment, even though the films were made on bigger budgets. Rock On 2 was a massive disaster.

However, this year’s Badrinath Ki Dulhania has shown big growth over the first film in the series – which released in theatres less than 3 years before the first film Humpty Sharma Ki Dulhania.

When the star cast is almost the same, the first day collections is usually an indicator of how much the previous film was liked. It also shows the growth of stars in the industry, what with Varun Dhawan rising steadily through the ranks and Alia Bhatt turning into a phenomenal actress in a span of less than 5 years.

Check out the list (newer releases at the top, older releases at the bottom)

  1. Dabangg 2 – 33% (2 years after Dabangg 1)
  2. Badrinath Ki Dulhania – 45% (3 years)
  3. Housefull 3 – 22% (3 years)
  4. Raaz 3 – 150% (4 years)
  5. Kahaani 2 – 42% (5 years)
  6. Force 2 – 22% (5 years)
  7. Krrish 3 – 278% (7 years)*
  8. Dhoom 3 – 445% (7 years)
  9. Rock On 2 – 25% (8 years)
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37 Comments

  • @indicine there should b a calculator with star for krissh3 as it gave birth to a new formula of calculation which only Roshans possess. . .That new formulla is something like “actuall collections multiplied by 2”

  • Dabangg 2 was about 50% growth correct it
    only in two years apart from housefull series all previous one were below
    10 cr and dabangg was opened huge 14.50 cr highest that time

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