‘Half Girlfriend’ is the biggest Hindi release after ‘Badrinath Ki Dulhania’, which released more than 3 months ago. But the movie based on Chetan Bhagat’s popular novel with the same title, is caught amidst the biggest film wave the country has seen in the last two decades.
It has swept aside smaller films like ‘Sarkar 3’ and ‘Meri Pyaari Bindu’, but ‘Half Girlfriend’ is a much bigger film.
Adaptations of Chetan Bhagat films have almost always done well at the box office and his last film ‘2 States’ opened very well. Arjun Kapoor returns after ‘Ki and Ka’ which opened above expectations, collecting Rs 7.4 crore on Day 1. Shraddha Kapoor’s last few films haven’t worked, but her films with Mohit Suri – Aashiqui 2 and Ek Villain – have done very well.
Half Girlfriend will also benefit from being the last release before Ramzan, so the muslim section of the audience are likely to come out in bigger numbers.
However, the biggest challenge is going to be about tackling ‘Bahubali 2: The Conclusion’. The ‘weekend’ collections of the film are as follows:
- 1st weekend – 121.75 crore
- 2nd weekend – 80.75 crore (33.6% drop)
- 3rd weekend – 42.55 crore (47.3% drop)
Given the excellent trend, it’s safe to assume that ‘Bahubali 2’ is unlikely to drop by more than 60% in its fourth weekend – which means a 17-20 crore weekend in the ‘Half Girlfriend’ week of release, is almost a certainty.
Also, the exhibitors that we spoke to will continue to give enough shows to ‘Bahubali 2’ this weekend onwards at multiplexes – as most shows continue to record very high level of occupancy.
There lies the challenge for ‘Half Girlfriend’. Assuming that the film opens to 9-10 crore on its opening day, it’ll have to grow from there to get to a 35-crore weekend. If the film is good and it finds acceptance, it has very little to worry. But if the film isn’t upto expectations or fails to strike a chord with the audience, then ‘Bahubali 2’ even in its fourth weekend will remain a threat on Sunday – which is when the family audience watch films in theatres.
The music has worked; ‘Baarish’ has become the biggest song of the album and ‘Phir Bhi Tumko Chahunga’ has done well too – but both aren’t at ‘Tum Hi Ho’ and ‘Galliyan’ levels. So while the music definitely adds value, it’ll still be the cast and Chetan Bhagat factor that’ll have to get the audience to theatres on the opening day.