Irrfan Khan’s ‘Hindi Medium’ is the best trending film of the year, while Shah Rukh Khan’s ‘Jab Harry Met Sejal’ is the worst trending film so far in 2017.
When comparing Day 1 business to lifetime collections, a word-of-mouth film without major stars has an advantage, while a rejected film featuring a superstar will almost always have the worst possible trend.
‘Hindi Medium’ and ‘Lipstick Under My Burkha’ are films with limited star-value. The box office start was slow for both films, but since the word-of-mouth was exceptional, both films grew and sustained after the weekend. Even then, what ‘Hindi Medium’ achieved was phenomenal because the ‘Bahubali 2’ hysteria was still on and ‘Half Girlfriend’ had also released in theatres.
On the other hand, films like ‘Tubelight’ and ‘Jab Harry Met Sejal’ opened to big numbers, but just about managed to collect 4-5x more than Day 1. This was because, the presence of major stars like Salman and Shah Rukh brought audience in big numbers to theatres on the opening day, but negative reports discouraged neutral audience from spending on movie tickets.
The most difficult trend to achieve is for ‘star films’ to do more than 10 times lifetime business when compared to Day 1. Some films that achieved this feat were ‘Kaabil’ and ‘Mubarakan’. Both films were under-performers on Day 1, but finished with decent lifetime totals due to audience liking the film.
‘Badrinath Ki Dulhania’ is probably the best trending ‘star’ film of the year so far, because it opened very well at the box office and yet finished with around 10x lifetime business. After that it’s the two Akshay Kumar starrers, Toilet Ek Prem Katha (which could achieve 10x plus) and Jolly LLB 2 (close to 9x).
It’s also worth mentioning that anything less than 5x of Day 1 is incredibly poor because most films do 4 times of Day 1 in the first weekend itself. For example, a poorly trending film like ‘Jagga Jasoos’ collected 8.57 crore on its opening day and ended its first weekend with collections of 33.17 crore – that translates to 3.87x (nearly 4) in its first weekend itself.
So for ‘star films’, below 6x is poor, below 5x is dismal and anything close or below 4 only happens in the most exceptional of circumstances when the film faces universal rejection. Anything over 7-8x is good, above 9x is very good and 12x onwards begins to fall in extraordinary range – which is something that Bahubali 2 achieved even though it took an earth-shattering opening on Day 1.
Check out the table below:
|Lipstick Under My Burkha||1.22||18.95||15.53|
|The Ghazi Attack||1.65||20.3||12.30|
|Toilet – Ek Prem Katha||13.1||125-135*||9.5-10.3|
|Badrinath Ki Dulhania||12.25||117.98||9.63|
|Jolly LLB 2||13.2||116.86||8.85|
|Sachin: A Billion Dreams||8.4||50.89||6.06|
|Meri Pyaari Bindu||1.75||9.59||5.48|
|Guest In London||2.1||10.64||5.07|
|Jab Harry Met Sejal||15.25||61.7||4.05|