Bajirao Mastani and Dilwale makers go all out to market their films!

The makers of Bajirao Mastani and Dilwale are going all out to market their films. The PR machinery is in overdrive mode, especially the PR team of Bajirao Mastani, who are more active than ever!

The aim is to outdo the other, to give their own film the edge and convince the audience that it’s their film that deserves to be watched first on 18th December.

So far, the makers of Bajirao Mastani have organised as many as 9 events and all these events have been ‘before’ the launch of the theatrical trailer. Check out the list:

• Bajirao Mastani Teaser launch in Mid-July.
• An event to launch the first look poster.
• An event to launch a poster featuring Ranveer Singh.
• An event to launch a poster featuring Deepika Padukone.
• Maha Aarthi event to launch the ‘Gajananna’ song during Ganesha Chathurti
• An event to launch ‘Deewani Mastani’ song
• An event to launch the animated series ‘Blazing Bajirao’
• An event to launch the ‘Pinga’ song
• Finally, the event that is taking place right now to launch the theatrical trailer.

The list is pretty much endless and we might have missed a couple of events that took place in between.

At most of these events, the media, who is advised to ask only those questions that are related to the film, end up asking about Ranveer’s relationship with Deepika and her chemistry with Ranbir. Deepika seems to be repeating everything that she says at the ‘Tamasha’ events, at these endless ‘Bajirao Mastani’ events.

The promotional campaign of ‘Dilwale’ has just begun and they too are going all out with extravagant events organised in the city of Mumbai. The first was to launch the theatrical trailer of the film and the second was the ‘Gerua’ launch event at Maratha Mandir in Mumbai. Fortunately though, they are yet to overdo it.

With about a month to go for the release of the two films, it’s just the beginning of the ‘in-your-face’ promotional campaigns which would include more song launch events, front page advertisements, city tours, interviews, controversies and more.

But the big question is, are such over-the-top marketing strategies worth the time, effort and money that goes into them? Does the audience really care? Will ‘one launch event a week’ (sometimes two) make any difference whatsoever on the all important Day 1 at the box office?

It’s the content that matters at the end of the day and if ‘Bajirao Mastani’ falls below expectations, then it would struggle to even recover its marketing costs. If the content is good and the makers are confident, they would do well to save money on excessive marketing, as a good film always works. Against all odds. Dilwale or not.