Badrinath Ki Dulhania marks the reunion of two of the most promising young stars in the industry. Varun Dhawan, like most of us know by now, has a 100% success ratio as a solo hero. Alia Bhatt has been in phenomenal form too. Her 2016 films; Kapoor & Sons, Udta Punjab and Dear Zindagi – were all successful at the box office and also won her critical acclaim.
It’s a franchise film too, a love story set in the heartland of India. Such films, which appeal to the core Hindi belt, are very rarely made in the industry. And even if they are, it’s only the biggest of stars like Salman and Aamir Khan who attempt such universal films. It probably needed a director from a small town like Shashank Khaitan to make a film that they hope would connect with the pan-India audience.
The music has worked big – almost all the songs in the album have done well with the title track, Tamma Tamma Again and Humsafar topping the list.
There a few downsides too as the release period isn’t the best. The younger section of the audience, the core fanbase of both Varun and Alia, have exams. March is possibly the weakest period for film business too, as the all-time highest grosser of March is last year’s Kapoor & Sons, which fell well short of the 80 crore mark. So, March is the only month of the year that doesn’t yet have a 100-crore grosser. Will this be the first?
IndicineFBO: As far as the first day collections of the film is concerned, we expect Badrinath Ki Dulhania to take a good opening tomorrow morning. The day should end with net collections of 11-12 crore. Our official IndicineFBO prediction for the film is 11.6 crore.
Lifetime (total) business would obviously depend on content. But if the film finds acceptance, especially with the family audience, Badrinath Ki Dulhania could have a long and successful run at the box office. There isn’t any major competition in the next 2-3 weeks with the biggest being Anushka Sharma’s Phillauri, which is a niche film. Acceptance and love from the audience could take this beyond the 100 crore mark.
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