Badrinath Ki Dulhania has opened very well at the box office on Friday morning. The film has managed to open well at places where most Hindi films – barring those of established superstars – do not even get a initial.
BKD was film that was targeted at the heartland of India and the audience here have turned up in significant numbers, inspite of the fact that the film did not feature a top star. It’s UP and especially Bihar where the film has opened very well. Cities like Patna were going houseful right from the early morning shows.
The level of business in the morning suggests the film could collect 13-14 crore on Day 1, which would be the second highest opening day total this year after Shah Rukh Khan’s Raees.
Metro city multiplexes were above average in the morning, with business expected to pick up as the day progresses.
Badrinath Ki Dulhania is yet another Varun Dhawan film that has managed to take a initial. Every previous film of his has opened well at the box office and his latest is no exception. The presence of Alia Bhatt has added tremendous value too.
Overall, it’s a solid start, the second best initial of the year so far. If the evening shows grow at multiplexes, Badrinath Ki Dulhania could get close to the opening day of ABCD 2.