Akshay Kumar digs up a toilet, calls for increased awareness in rural areas

Bollywood superstar Akshay Kumar has not only planned a excellent promotional strategy for his upcoming film ‘Toilet: Ek Prem Katha’, but the actor will dedicate more time than he usually allots for movie promotions – because his next film is about a social cause that is close to his heart too.

The actor who is on an extraordinary box office run with 4 back-to-back hits in the form of ‘Airlift’, ‘Housefull 3’, ‘Rustom’ and ‘Jolly LLB 2’, was in Reghwan village, Khargone district of Madhya Pradesh along with Union Minister of Drinking Water and Sanitation Shri Narendra Singh Tomar on Saturday.

Akshay Kumar

Akshay Kumar

The actor also spoke about effective ways of decomposition of human waste, which continues to affect rural towns and villages of the country. Akshay said safe toilet technologies must be adopted and made a plea to all Indian citizens to stand up against discrimination and to take pride in installing, maintaining and cleaning their own household toilets for the health of their families.

Also starring Bhumi Pednekar, ‘Toilet: Ek Prem Katha’ is based on Prime Minister Narendra Modi’s Swachch Bharat Abhiyan. The film is expected to get government support, when it hits theatres during the Independence Day weekend this year.

Earlier today, Akshay tweeted “Digging my 1st #TwoPitToilet in Khargone District of MP with Minister Narendra Singh Tomar #MakeTheChange #WasteToWealth” and attached a few pictures of him digging a two-pit toilet.

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54 Comments

  • So promotion of TEPK started by deshbhakt kumar. Good work tho ,I appreciate but would have appreciated more if this would be not for Movie. Surely this movie will be tax free as P.M. will support it and Promotions will be Excellent too…
    Great Strategy by Toilet Makers ,will help in opening but Still it needs Content…




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  • most humble superstar ever no other superstar dares to do this and just one word for TEBK blockbusters be it box office or critically acclaimed probably will be the best film of akki sir and will have the biggest buzz for any film for akki just behind 2.0




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  • Ab log kahenge film promotion kar raha hai aise nahi Bhai is doing social work past some years . Swacch bharat .




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  • indicine amitabh Ji had given four major hits and superhits in a single month in 1978. Plzzzz post about it, don’t u know no one can match his stardom?????




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  • Such a fake person. Using fake patriotism to save his film. In spite of throwing away his Indian citizenship to become a Canadian person.




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  • @indicine
    WTF going on ??
    Where is first poster of Toilet : EK prem katha which was out 2 days ago .
    Similarly u have said dutt biopic will not clash with Tiger Zinda hai .
    Why being so biased towards Khan ???




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  • */The film is expected to get government support, when it hits theatres during the Independence Day weekend this year./*

    Wow Cool!!!!!!!




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  • What is more news, akshay isn’t the only one getting his hands dirty, As SRK has started his squalid begging bribes and Don show to the cinema owners..




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